Windermere Cronin & Caplan Realty Group, Inc.
Windermere Real Estate / Stellar Group
FOR IMMEDIATE RELEASE
For further information, contact:
Maggie Scott, 503-497-5364
Windermere Real Estate First in Industry to Assess
Properties’ Drive Time Based on True Traffic Conditions
PORTLAND, Ore. — March 28, 2013 — For the first time, a real estate company is helping the public understand actual drive times from listed properties based on true traffic conditions. Windermere Real Estate — the largest regional real estate company in the Western U.S. — will leverage data from INRIX — the leading international provider of traffic information and driver services — to help home buyers evaluate commute times in traffic between their work and any home for sale.
The tool, named INRIX Drive Time™, goes beyond other real estate sites that simply provide distance to work in miles or travel times based on traveling the speed limit, to providing drive times based on real-time traffic information. It can be found on Windermere.com.
“With time being one of our most valuable personal assets, a stressful commute is out of the question for many people these days,” said Brian Allen, President and Co-Owner of Windermere Cronin & Caplan Realty Group Inc. “Too much guesswork about time should not be involved during one of life’s biggest decisions. We’ve eliminated this concern to hopefully provide a home buying experience that goes above and beyond our clients’ expectations.”
According to the National Association of REALTORS®, 73 percent of all home buyers consider drive time to work a key buying criterion. Additionally, the U.S. Census Bureau’s American Community Survey published this month found 88 percent of American commuters travel to work by car. Moreover, more than 600,000 of those commuters are facing commutes of at least 50 miles from home taking at least 90 minutes each way.
Windermere is offering INRIX Drive Time to all customers in the 10 states where it does business. To determine drive times using this new feature, potential home buyers simply enter their work address into a field directly on the property detail page on Windermere.com. The tool automatically generates an INRIX Drive Time to and from work, as well as a graph that shows how that time varies by different departure times throughout the day.
“Nobody likes sitting in traffic. Smart applications of traffic data can help drivers not only save time on their existing commute but help them through the process of deciding on the purchase of a new home,” said INRIX CEO, Bryan Mistele. “Using INRIX Drive Time, Windermere Real Estate will be able to better inform its agents and serve clients by arming them with information to improve the home-buying process.”
INRIX Drive Time is powered by traffic information sourced from the INRIX Traffic Intelligence Platform, which analyzes data from various public and private sources ranging from government road sensors, official accident and incident reports to real-time traffic speeds crowd-sourced from a community of approximately 100 million vehicles and devices. The INRIX Traffic Intelligence Platform accounts for common traffic-impacting factors, such as: day of week, season, local holidays, current and forecasted weather, accidents and road construction to help drivers save time, fuel and avoid frustration every day. Real-time traffic information is updated by INRIX every minute and then analyzed and compiled into a historical database that is updated every 90 days, ensuring that Windermere Real Estate clients always have the most current insight into actual commute times.
About Windermere Real Estate:
Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 7,000 agents serving communities in Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. In 2012, Windermere closed over 65,000 transactions for more than 20 billion dollars in sales volume.
The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $25 million towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.
INRIX® is a leading traffic intelligence platform delivering smart data and advanced analytics to solve transportation issues worldwide. INRIX crowd sources real-time data from approximately 100 million vehicles and devices to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services, across five industries in 32 countries.
With more than 200 customers and partners including BBC, Audi, ADAC, ANWB, BMW, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, O2, Tele Atlas, Telmap, Toyota and Vodafone. INRIX's real-time traffic information and traffic forecasts help drivers save time every day.
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