Realtors Embrace Latest Mobile Marketing Technologies

Windermere Cronin & Caplan Realty Group, Inc.
Windermere Real Estate / Stellar Group

October 12, 2011

For additional information, please contact:
Carisa Talbot, Windermere Cronin & Caplan Realty Group, Inc

Caroline Cummings, CEO/Co-Founder of RealLead, LLC


Portland, Vancouver, North Coast Area Windermere Offices Embrace Latest Mobile Marketing Technologies

A partnership with technology start-up, RealLead, allows Agents to better serve buyers and sellers

Portland, OR – October 12, 2011 – Windermere Cronin & Caplan Realty Group and Windermere Stellar Group announced today, a partnership with RealLead, LLC, a real estate technology company that provides mobile marketing tools to enable realtors to better serve property buyers and sellers.

Caroline Cummings, C.E.O. and co-founder of RealLead commented, “We are looking to partner with real estate brokerage firms who value real-time responses to consumers’ home buying inquiries. The average age of today’s homebuyer is thirty-nine, and thirty for first-time homebuyers. The majority of this demographic expects an agent to respond to them within thirty minutes of their interest in a property. This is a very tech-savvy market, and they expect their agent to know just as much as they do, if not more, about utilizing the latest technologies to buy and sell homes.”

Research from the National Association of Realtors conducted in February 2010, showed that 89% of consumers indicated response time is very important when choosing their agent. RealLead’s mobile marketing tools allow the interested homebuyer to text, scan quick response codes, or call to hear a voice recording of a property’s listing. Within seconds, the consumer receives a response back, and is able to view that property’s photos and listing details.  Simultaneously, the listing agent receives a text, and an email, informing them someone is interested in that specific property, and they can follow-up immediately.

Brian Allen, President and co-owner of Windermere Cronin & Caplan Realty Group and Windermere Stellar Group shared, “Having been in the real estate market for 22 years, I have seen the needs and behaviors of the homebuyer market change significantly, especially with the rise of the Internet and ubiquity of smartphones. We pride ourselves on keeping up with trends, and educating our agents on how to best utilize new technologies.

We are excited about our partnership with RealLead because their founders are experts in real estate technology. This allows us to focus on our core competency of representing buyers and sellers, while RealLead continues to innovate products that help our agents track mobile marketing activities per property and report back to the property owners what marketing mediums are working. RealLead is offering us mobile with meaning, and being able to measure the impact of our mobile marketing campaigns is extremely valuable to us and the property owners we represent.”

RealLead is currently beta testing their products with Windermere Cronin & Caplan Realty Group, Windermere Stellar Group, and Windermere Lane County. Agents interested in being contacted when they launch their full product this winter can sign-up at:


About Windermere Cronin & Caplan Realty Group & Windermere Real Estate / Stellar Group
Windermere Cronin & Caplan Realty Group & Windermere Real Estate / Stellar Group are headquartered in Portland, Oregon. The locally owned and managed company is an affiliate of Windermere Real Estate, the leading residential real-estate network in the West with nearly 8,200 associates and more than 330 offices. They have over 325 full time Brokers in nine offices serving the greater Portland, Oregon area and two offices serving the North Oregon Coast communities, and 85 agents in two offices with Windermere Stellar Group in Vancouver, WA. All Windermere brokers donate a portion of their commissions to the Windermere Foundation, which supports local programs for homeless and low-income families.  For more information, please

To learn more, visit: or the Windermere Foundation’s blog at and “like” the organization on Facebook at


About RealLead, LLC
RealLead, LLC is a technology start-up company headquartered in Eugene, Oregon. Their mobile marketing lead generation tools help connect the homebuyer to the realtor in real-time, via texting, quick response codes, and audio recording of listings. They are also building an innovative Lead Marketplace that will allow bidding or purchasing of qualified real estate leads.

RealLead is currently in Private Beta Testing, and is not available to the general public. Agents interested in being contacted when they launch this Winter can sign-up at:

To learn more, visit, “like” the organization on Facebook at, and follow RealLead on Twitter at http://twitter.comrealleadnews


# # #